The Importance of Landing Pages

July 1, 2008 | Leave a Comment

You have found your product and are ready to start marketing it. You have all the marketing tools ready email, banners and text ads. Now the last question to ask is where are all your potential customers being directed to?

Are your potential customers being directed to your company’s homepage, your blog or your product page?

Where your potential customer is being directed to will determine your conversion.

Photo by cambodia4kidsorg

If you have done your keyword research right, your keywords should be drawing in potential customers who are ready to buy your product. Since their mentality is ready to buy, then their expectation when they click on your link is to get the information or product. Imagine the potential customers expecting some information or solution to their problems but when they visit you, its about your company. The ads and the resulting page does not jive. Or, you advertise for a product to

solve some problem and yet when they are ready to buy, you lead them to your blog. Now why are you making it so difficult for potential customers to buy from you?

Don’t lead your potential customers in a circle when they are ready to buy. They will lose interest fast and just leave your site.

This is where land pages are useful. Landing pages have many uses that help you to convert your potential customers. Here are some benefits:

1. Landing Pages Help You To Presell Your Product

When potential customers click on your link, they are going to buy IF you really deliver your promise. Landing page is a continuation of your ads, email or banners. This is where you continue your marketing from where you left in the email, ads or banner. If people are willing to click on your link, then there is some interest in your product or services.

Use your landing page to focus on the specfics of the customer’s needs and benefits which they will enjoy. Once they are convinced, you can lead them to your payment gateway to process their purchase. From your landing page, don’t lead them to other places and get distracted from buying your product or services.

At your landing page, your potential customer should have only 2 options, click to buy or just click to close. So make sure all the relevant information is provided in your landing page.

2. Landing Pages Help You To Compete With Other Affiliates

Many successful affiliate marketers have their own landing page for each of their product or services. Many good merchants provide you with a general salescopy which all the affiliates can use. How do you compete with much experienced marketers?

Photo by Randy Son Of Robert

You need to build your own compelling landing page. Think about your product, understand the benefits it provides. Analyse which niche can the product be sold. Don’t just sell the product generally. Don’t sell to the market that the merchant advises. Everyone is jumping into that market already. Try to focus on a different niche that the product can sell.

Then you create your own landing page and sell the product to a different niche. You lessen your competitors by focusing on a different niche that other affiliates are not concentrating on.

Now in a different niche, you cannot use the general salecopy that your merchant provides. Use your own landing page and only send them to your merchant’s payment gateway to process your customer’s payment. This way, your potential customers will not be confused with what you promise and what the merchant is offering.

Landing pages are important to your internet marketing. Landing pages are very specific, laser pointed marketing to your potential customers. Do it right and you can see your conversion improve which ultimately lead to improve business.

Michael Rasmussen’s “Mini Site Profits Exposed” Video Series: How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!

June 25, 2008 | Leave a Comment

Most Internet marketers understand that having mini sites is the fastest and easiest way to make money online. They don’t require a lot of time, energy, or money to set up, and once you’ve got one up and running, you can sit back and just collect money from all the sales you’re making.

At least… that’s how it’s supposed to be, right?

The truth is that mini sites really ARE easy to set up. They really DON’T require much time, energy, and money to set up. So why is it that so few people actually make money with their mini sites?

The answer is that they never learned how to actually turn their mini site into a profitable moneymaker that
runs completely on autopilot. The good news is…

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YOU’RE ABOUT TO LEARN HOW TO DO IT!
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Photo by Montrasio International

Here’s what this is all about: My colleague Michael Rasmussen has just released a brand new video course that will walk you through the process of creating a killer mini site from the ground up, and then he’ll also teach you how to actually start making money with it right away and into the future.

If you’ve been looking for help with monetizing your mini sites, then this is exactly what you need. The best part? The videos are FREE! I’ll tell you more about that later. First, let’s talk about the videos themselves.

If you’re in a hurry, you can just check the videos out right now for free. Here’s the URL:

http://tanhailiang.com/recommends/freevideotraining

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OVERALL QUALITY
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It’s important to note that these are online videos that you access from your web browser. Michael uses Camtasia Studio to create these videos, which is the premier software program for creating screen capture
tutorials such as these.

The first thing I noticed when I hit the play button on the first video was the incredible production quality. These are NOT your ordinary screen capture videos. In fact, I don’t think I’ve ever seen someone make videos that are this high quality before.

He uses beautifully created graphics to pass his wisdom along to you, and the sound quality is the highest you will ever hear in an Internet marketing product. They sound like they were recorded in a professional studio.

Michael explained to me that he was sick and tired of seeing all the low quality videos out there, and so he
set out to create something different in order to raise the bar in our industry. I think that, when you see Mini Site Profits Exposed for yourself, you’ll agree that he has succeeded.

Now let’s move onto…

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THE ACTUAL VIDEOS
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Here’s a brief summary of each video. Obviously it’s impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it covered it.

If you’re in a hurry, you can just check the videos out right now for free. Here’s the URL:

http://tanhailiang.com/recommends/freevideotraining

VIDEO 1 - INTRODUCTION

This videos introduces you to the entire course, as well as the teacher himself. You’ll learn what you can expect from the course, and why it’s structured the way it is.

Michael realizes that you may not have heard of him, and so he spends some time establishing his credibility with you by sharing some of his biggest successes. It doesn’t come across as bragging at all. Michael explains that, in order for you to get value from the teachings, you need to have faith that the teacher actually knows what he’s talking about. By the end of this video, you will have no doubt.

By the way, this is a good lesson for all of us product developers. If you want people to accept you as an authority on any subject, you first need to establish your credibility with the reader. That way he’s willing to relax, and trust that what you’re telling him is sound advice.

VIDEO 2 - THE BASICS

This video will introduce you to the basics of mini site marketing. This will set the foundation that all future learning will rest upon, so it’s important to pay close attention to this one.

You’ll learn:

* What mini-sites are, and what makes them different from regular content sites.

* Which businesses they work well for… and which ones they don’t.

* The right mindset to have when it comes to creating mini sites as part of your online business strategy.

* And the different tools you need to get started.

This was a great video, and did an excellent job of kicking things off, and building the foundation for the rest of the course.

VIDEO 3 - SQUEEZE PAGES

This is probably one of the most useful videos of the entire course. Every Internet marketer needs to build
an email list, but how do you do it? What is the best way to capture the most opt-ins?

The answer is ’squeeze pages’. This video will teach you:

Photo by jurvetson

* Why using a squeeze page is far superior to other opt-in methods. * The single most important thing you must include at the top of your squeeze page to skyrocket your opt-in rate. * The secret structure of a squeeze page, and why most marketers get it wrong (which costs them a LOT of money). * The most important to include in your opt-in process that will make sure that people actually receive your email.

After watching this video, you’ll know everything you need to know to start building a massive opt-in list right away. This will probably be the first video that you ‘take action’ on. You’ll be so excited about the possibilities, that I guarantee you’ll go and create your own squeeze page right away.

VIDEO 4 - MINI SITE COPYWRITING - PART ONE

Nothing happens until the sales copy is written. Graphics alone will never sell a product, but sales copy alone WILL. This video begins to demystify the mysterious process of writing words that make people whip out their credit cards and buy.

Specifically, you’ll learn:

* Why you need to learn copywriting, even if you “hate to write”

* What a compelling offer looks like, and how to tell the difference.

* How to write an eyeball-grabbing headline that practically forces your readers to go through your entire page.

* A simple trick you can use in your opening to make your reader want to learn more.

There is no skill that is more important to your success than the ability to write killer sales copy. Make sure you pay extra attention to this video, as well as…

VIDEO 5 - MINI SITE COPYWRITING - PART TWO

This video dives right into the individual components of a killer sales letter. You’ll learn how to create the “secret structure” of a mini site sales letter that makes big money. Specifically, you’ll learn:

* How to create captivating body copy that draws your reader into the sales letter.

* Bullets that force your reader to keep reading the whole page, and makes them insanely curious and want
to buy your product

* How to take the risk off people’s shoulders, so they’ll feel safe buying from you.

* How to craft your ‘call to action’, and get people to whip out their credit cards and buy immediately.

* The secrets of writing a killer P.S. that helps seal the deal, and flip your prospect into a buyer instantly.

This video covered a surprising amount of detail, especially considering that this course is not specifically about copywriting. Michael Rasmussen is definitely someone who overdelivers in his educational products.

VIDEO 6 - HOW TO AUTOMATE THE DELIVERY OF YOUR INFOPRODUCT

Unless you want to be chained to your computer, you must learn how to put your mini sites on autopilot.

Photo by kamshots

The only thing you should be doing is driving traffic, and letting the site itself do all the work, including the work of instantly delivering the product to the customer. This video will walk you through the process of automating your product delivery, so you can just relax, and collect

the money. The best part is…once you have this automated system set up, you never have to touch it again.

VIDEO 7 - HOW TO “GROW” YOUR SALE

This video is guaranteed to be an eye opener for almost everyone who watches it, even the experienced marketers. Michael dives into some of the most effective ‘upselling’ techniques that I’ve ever seen.

Nowhere else on the Internet have I seen such a thorough tutorial on how to increase the ’size’ of your orders. You’ll learn:

* The psychology of ‘upselling’, and how to use it make your customer spend even more money with you. The best part? He’ll think it was his idea!

* The absolute best time to upsell your customer. This one will surprise you when you realize how much money you’ve been leaving on the table by skipping this step.

* 5 simple techniques to increase your profit by up to 100%.

If you’ve already got a mini site that’s up and running, this video will make a big difference for you right away. Use any of these ‘plug and profit’ strategies to increase your income literally overnight!

VIDEO 8 - CREATING AN AFFILIATE SALES FORCE

If there’s one thing I’ve noticed that all successful marketers have in common, it’s that they have a great affiliate program. They create a program that allows other people to make good money by promoting their
products, and they get to just sit back and relax, while everyone else is doing the hard work of promoting FOR them.

If you’ve ever dreamed of having an army of motivated sales people working hard to make you money, then
you’re going to love this video. Michael will teach you:

* What an affiliate program is, and how to set one up very quickly.

* Exactly what tools you need to give your affiliates (most people miss the mark here, so pay extra attention to this part).

* Why merely having an affiliate program is NOT enough to convince people to sign up, and what you can do
instead to have people eagerly trying to become one of your affiliates.

* How to motivate affiliates to sell for you.

Photo by timparkinson

VIDEO 9 - MINI SITE MISTAKES TO AVOID

Let’s face it… it’s not enough to explain what you should do. You also need to know what mistakes you should avoid. Michael has already made these costly mistakes, but you don’t have to. You’ll learn:

- Why people do judge a book by its cover… and how to capitalize on that for your mini-site

- The single biggest reason people don’t buy from a mini site, and how you can apply this ‘instant fix’.

- The single biggest thing that will kill your mini-site (it’s not what you think, and making this mistake is a surefire way to drain money from your bank account FAST!)

- Two list building mistakes that’ll cripple your long-term profits.

VIDEO 10 - SECRETS OF CREATING A PRODUCT FUNNEL

This video will walk you through the process of designing a product line that will make you a TON of money. There’s a lot more to it than you’d think, which is why this important concept (which was taken from direct marketing) gets it’s own video.

After watching this video, you’ll understand why you can’t just have a single front end product, and you’ll
know exactly what to do in order to get your customer to keep buying more and more expensive products from you… completely on autopilot!

This video is a MUST for any serious marketer who wants to make a lot of money from their online business.

VIDEO 11 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE

The title of this video says it all. You’ll learn all of Michael’s secrets for getting top notch freelancers to help you create your mini site empire in record time.

Let’s face it, you can’t be an expert at everything that mini sites require. For example, it’s really tough to be a top notch graphic designer, while also mastering HTML, and then becoming a killer copywriter, on top of also creating the product itself.

And the list goes on and on. If you want to be efficient, and begin making money as fast as possible, outsourcing is the secret to making it happen. This video will show you exactly what to do, as well as some common (and very expensive) pitfalls to avoid.

VIDEO 12 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE

Let’s face it… it doesn’t matter how great your mini site is if you don’t get any traffic coming to it. Getting traffic can be one of the most confusing and mysterious parts of making money online IF you don’t get the proper education.

Thankfully, Michael really dives in, and gives you a lightning fast education in this area. Specifically, you’ll learn:

* How to use Pay Per Click (PPC) advertising to get targeted traffic fast.

* 3 ways to get targeted traffic without spending a dime.

* 2 ways to leverage the experience and contacts of other people to explode your traffic.

* 3 traffic strategies to avoid like the plague!

By the time you’re done with this video, you’ll know what to do right away to begin driving targeted visitors to your mini site.

Wow, you get all those videos for free? Click here to check out the Mini Site Profits Exposed course for yourself:

http://tanhailiang.com/recommends/freevideotraining

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DELUXE VIDEOS
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Mini Site Profits Exposed comes with 12 videos, and has more content than most 300 dollar home study courses. And did I mention that it’s free?

If you decide that you want to continue your education, and get the biggest possible advantage, you can also upgrade to the deluxe course for a small fee. The deluxe course contains four full-length videos that each cover one advanced topic in great detail.

Here’s a breakdown of each video:

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VIDEO 13 - DESIGNING A KILLER BACK END THAT RUNS COMPLETELY ON AUTOPILOT
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This deluxe video could easily be a whole course in itself. It walks you though the entire process of setting up a back end that is completely automated using an autoresponder system.

You’ll learn how to set up your autoresponder to automatically remove a person from your prospect list after he buys, and then insert him into your customer list. This is where your new autoresponder sequence will start promoting your back end products automatically.

Bottom line… if you want to make the big bucks like all the Internet marketing gurus, you need to create a
back end that works hard for you while you’re out creating new mini sites and developing new products. This video will show you how.

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VIDEO 14 - LIST BUILDING SECRETS
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In this deluxe video, Michael will walk you through some of his best tactics for growing a massive list from your mini site. He’ll not only teach you what to add to your mini site, but he’ll also show you what you must REMOVE from your mini site in order to get the most possible subscribers.

Photo by desi.italy

Building a list is about SO much more than just offering a free newsletter. In fact, Michael shows you five different things you can offer your readers to get them to instantly give you their name and email. You’ll also learn the best places to actually put the opt-in email form on your mini site. You’ll also learn about pop ups and tell-a-friend scripts, as well as a bunch of other

incredible tactics for growing your list.

I have a hunch that you’ll find yourself referring to this video over and over again.

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VIDEO 15 - MARKETING ACTIVITIES THAT MAKE YOU MONEY
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When you think about all the ’stuff’ you can do to drive traffic to your site, it’s hard to know what you should focus on first. This video will walk you through the four most important marketing activities you can do to drive traffic to your mini site.

Once you master these four, you’ll never have to wonder what you should do when you start a new mini site. You’ll have an easy-to-follow road map for driving tons of targeted prospects to your site, so you can begin making money ASAP!

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VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
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In this final deluxe video, Michael will reveal his best kept secrets for squeezing maximum profit out of any mini site. These are techniques that you have NOT seen before, so you’ll want to pay extra close attention to this one.

Think about it… if you’re going to put the time in, and set up a mini site the proper way (like Michael shows you in these videos), then it only makes sense that you’d want to make the most amount of money possible from it.

In this video, you’ll learn:

- How changing one sentence on your mini site could double your profits easily.

- How to instantly increase the dollar amount of your average order (which puts more money into your pocket).

- The one thing you must add to your ‘download page’ that will instantly increase your income (with no extra work, once this thing is put into place).

- How to turn your actual product into a money making machine!

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CONCLUSION
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Whew! That was a lot of information, and I hope it helped you decide to check out Michael Rasmussen’s Mini Site Profits Exposed video course. Remember the course is absolutely free, so you have nothing to lose.

Michael believes that it’s important for him to prove himself to you before he ever asks you to buy anything
from him. He wants to show you that he will deliver you the absolute best education available anywhere, and he’ll gladly do it for free… just to win you over!

So go ahead and check out Mini Site Profits Exposed right now, and see what all the fuss is about. I highly recommend that you upgrade to the deluxe course as well. Here’s the URL:

http://tanhailiang.com/recommends/freevideotraining

How To Build Multiple Source Of Income Cheaply

June 3, 2008 | Leave a Comment

Written By Tan Hai Liang

“Don’t put all your eggs in a basket”. There is much wisdom in that saying. Many people heard this before but they do not apply it in their business or income. Building multiple streams of income is important to everyone regardless of whether you are a small, medium or large business owner or just working as an employee. You don’t need to earn a lot of money to build various source of income.

Those who are in business or have been laid off before will fully understand this old saying. If we rely solely on one income stream, then if that income stream disappears, we will lose all income. That is why in business or if you are employed with only one salary source, it is vital to build a couple more income streams. This will help grow your financial networth, buffer you from significant income loss if one source disappears, and accelerate your objective of being financially free.

Those who are already enjoying an income source, can consider starting another income stream through affiliate marketing. For those who are unemployed or would like to switch to a job that can grow multiple streams of income, can also join affiliate marketing. Affiliate marketing is one of the easiest business to build and duplicate.

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10 Simple Ways To Get Targeted Traffic

May 26, 2008 | 2 Comments

Every business whether it is a home business, a company or a multinational corporation needs targeted traffic. Without traffic, there is no way of making a sale. Targeted traffic is easier to convert to a customer. This is because these people are looking for a specific product or services that you may be able to offer. Needless to say, all the marketing tools and information that your merchant provides, regardless of how good they are, are just tools and information. You need loads of targeted traffic to visit your website to ensure that your home business prospers.

Getting internet users to visit your website is difficult and painstakingly slow if you are not doing it right. The ease of starting a home business through the internet means more intense competition for customers’ attention. With such fierce competition, how are you going to stand out? Here are 10 ways to get targeted traffic to your site.

1. Search Engine Optimised

The first thing that most people do when they want to search for something is to Google it. That is running a query in Google’s search engine. Google will then display results for your query. The person will then click on the links in the result page to try and find the information they are looking for. So, it is only logical that your website is indexed by Google and optimised for it. Being optimised will enable your website to have a high ranking in the result page. Thus, ensuring your website has high visibility to people who are searching.

2. Link Exchange

The second way is to contact other webmasters to link to your webpage. You cannot just link any webpage to yours. Relevance is the utmost importance in link exchange. Search for related websites, contact the webmaster and request politely for a link exchange. This is a win-win situation where both websites can direct traffic to each other’s site, increase exposure to more potential customers.

3. Article Writing

When you write original, quality and relevant content, you will build your credibility and visibility to your website. The author’s resource box will have a link back to your website and it is through the resource box that readers visit your website. Readers who find your articles useful will visit your website to learn more. Being a useful content, readers may copy it and distribute it, thus readers can indirectly be advertising for you.

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