The Importance of Landing Pages

July 1, 2008 | Leave a Comment

You have found your product and are ready to start marketing it. You have all the marketing tools ready email, banners and text ads. Now the last question to ask is where are all your potential customers being directed to?

Are your potential customers being directed to your company’s homepage, your blog or your product page?

Where your potential customer is being directed to will determine your conversion.

Photo by cambodia4kidsorg If you have done your keyword research right, your keywords should be drawing in potential customers who are ready to buy your product. Since their mentality is ready to buy, then their expectation when they click on your link is to get the information or product.

Imagine the potential customers expecting some information or solution to their problems but when they visit you, its about your company. The ads and the resulting page does not jive. Or, you advertise for a product to

solve some problem and yet when they are ready to buy, you lead them to your blog. Now why are you making it so difficult for potential customers to buy from you?

Don’t lead your potential customers in a circle when they are ready to buy. They will lose interest fast and just leave your site.

This is where land pages are useful. Landing pages have many uses that help you to convert your potential customers. Here are some benefits:

1. Landing Pages Help You To Presell Your Product

When potential customers click on your link, they are going to buy IF you really deliver your promise. Landing page is a continuation of your ads, email or banners. This is where you continue your marketing from where you left in the email, ads or banner. If people are willing to click on your link, then there is some interest in your product or services.

Show them that they really benefit in buying the product. This is where you convince your potential customers that your product or services is what they are looking for. This page is the deciding factor of whether they want to buy or not. The landing page is where those undecided customers get to be convinced that they really want to buy your stuff.

With this in mind, you need to have a great landing page. Remember, a good landing page will further emphasize on the customer’s needs and benefits to them. Your ads, email or banner space is limited. They are only used to filter out the masses and attract the attention of people looking for your product or services as a solution.

Photo by darinhercules


Use your landing page to focus on the specfics of the customer’s needs and benefits which they will enjoy. Once they are convinced, you can lead them to your payment gateway to process their purchase. From your landing page, don’t lead them to other places and get distracted from buying your product or services.

At your landing page, your potential customer should have only 2 options, click to buy or just click to close. So make sure all the relevant information is provided in your landing page.

2. Landing Pages Help You To Compete With Other Affiliates

Many successful affiliate marketers have their own landing page for each of their product or services. Many good merchants provide you with a general salescopy which all the affiliates can use. How do you compete with much experienced marketers?

You need to build your own compelling landing page. Think about your product, understand the benefits it provides. Analyse which niche can the product be sold. Don’t just sell the product generally. Don’t sell to the market that the merchant advises. Everyone is jumping into that market already. Try to focus on a different niche that the product can sell.

Then you create your own landing page and sell the product to a different niche. You lessen your competitors by focusing on a different niche that other affiliates are not concentrating on.

Now in a different niche, you cannot use the general salecopy that your merchant provides. Use your own landing page and only send them to your merchant’s payment gateway to process your customer’s payment. This way, your potential customers will not be confused with what you promise and what the merchant is offering.

Landing pages are important to your internet marketing. Landing pages are very specific, laser pointed marketing to your potential customers. Do it right and you can see your conversion improve which ultimately lead to improve business.

Posted by hailiang | Filed Under Affiliate Marketing, Home Business Ideas