SEO Tips

If you have been doing some internet marketing or are just starting out. You will hear about Search Engine Optimisation or SEO being uttered. SEO, without using the same words mean that you are setting up your page that is most Google friendly.

Why do you need to do this? When you make your web pages friendly to Google then they are able to understand what your website is all about and rank it accordingly.

Everyone on the internet will first go to the search engines to search for the info that they want. The search engine result page will then list out all the relevant info requested by the user. If your page is easily understandable by google, then it can make a systematic ranking to list your web page on the search engine result page, also called serp. Being ranked on the 1st page is where you want to be, because that is where the most visibility your website get in an organic search.

Here are some SEO tips on how to optimise your web page:-

1. Do what you are best in

This has not been emphasized enough. When you start internet marketing, make sure you involve yourself in an area that you are an expert. Being an expert in the area, you will have the know how of what people are looking and you have the knowledge in providing the info people are looking for. Of course you also have the experience with problem solving as well.

If you are not an expert then you have to demonstrate you are an expert by building your credibility. So you need to really study it and understand what are you doing. There are many ways to build your credibility. Writing articles and submitting to article directories is one way of doing it. So if you are not an expert, you have an additional preliminary work of gaining knowledge and being involved in the area before you can help others reliably.

2. Plan you webpage layout

Some people design their webpage in any way they like but it may not be search engine friendly. It may look aesthetically nice but bad for SEO. You need to balance the look of the webpage while being fully optimise. You need to ask yourself this question. Do you want a webpage that looks good but doesn’t get good visibility in organics searches or do you want a webpage that is ranked on the 1st page of the serp and bring free traffic.

Remember that the search engine is your friend and being friendly with them will help you improve your ranking. So don’t do things on your webpage that will confuse the search engine.

3. Research your competitors

What you can think of, many before you have tried. So don’t re-invent the wheel. Understand your competitors and see what are they doing that get them to the 1st page on the serp. See what they have done to they web pages and learn from them. You can learn all the good points from your competitors and do what they have done but even more.

This will increase your learning curve and at least you know what you are doing is right. Also, avoid things that your competitors avoid because it is indication that they have bad experience in it or it doesn’t work. The point is you don’t have to waste time re-inventing the wheel.

4. Research your keywords

Researching a proper group of keywords will help you find your customers. If your keywords are too broad or competitive, make sure you have high level or advance skills in SEO. If you don’t then you are fight with the big boys and losing the war. Go for smaller niches and dominate it first. This will help you learn the ropes in a smaller playing field and test your skills. Once you can dominate a small niche, repeat with a bigger market with slightly more competitive keywords or phrase.

Learninig SEO is like learning math, you start with the basics and move progressively to intermediate then advance level. you can start by learning about SEO now and shorten your learning curve.

Once you have your keywords, rank them or group them into primary and secondary keywords. Then change your meta tags, page title and file name to include the keywords. Use your keywords in your content as well but don’t over do it and spam your own content with keywords. Use it naturally as your write.

Each webpage should focus on a few related keywords only. Don’t list all your keywords in a webpage and hope one of them will be picked up by the search engines. They won’t. You’ll only confuse them.

5. Start building links to your webpage

One of the many ways search engine use to rank your webpage is checking your backlinks. Backlinks are links from other pages going to your webpage. So the more the merrier, right? Wrong. Quality links is more important than quantity. What do I mean by quality links?

Quality links are links from authoritative pages and web pages that are related to your niche.

There are many ways of doing this, such as writing an article that is search engine optimised and submit it to high ranking article directories.

You can submit your webpage to authoritative directories. You can also pay for links from web pages that are related to your niche. Leaving your comments in authoritative forums and blog can also help to grow your links.

All the tips above are a topic by itself and will take a few days just to learn the basics of SEO. But it is not difficult. Technically it is very easy if you know how. If you know how to do it, you can get to the first page of the serp between 1 month to 9 months depending on how competitive are your keywords.

Most important thing is that SEO can be learned by everyone and it is not as difficult as what others say. Just that it takes time and repetitive effort to optimise your webpage.